Ghostwriting Your Business Book

One of our business book projects - applying lessons learned on the links to business.

Social networking, a smartly-crafted website, guerrilla marketing and standard advertising are valuable marketing tools, but there’s nothing like the cachet of a book to draw attention to you and your business.

Much more prestigious than a brochure, report or white paper, a business book can be a stand-alone promotional effort or a part of a larger marketing campaign. It can tie in to the general expansion of your business, be used to help promote a particular concept or product, or be part of your long-term marketing and promotion efforts.

Why hire us?

As business book ghostwriters, we’ve seen how a well-crafted business book can help put its author in the media spotlight, establish a brand and set the stage for increased profits. We can help you reach your goals! And you don’t have to do the actual writing: If you like, you can simply provide the idea while we, the business book ghostwriters, prepare the book. Learn more about us on the Home page. Or continue reading to learn more about working with a business book ghostwriter to create your unique business book.

Are there different types of business books?

Yes, there is a variety of concepts for business books, including:

• Biography/autobiography – The story of a company or business leader, such as Walmart founder’s Sam Walton: Made in America. 
• New ideas – Introducing new concepts (or restating old ones) such as The Tipping Point.
• From life to business – Applying lessons learned in life to business, such as How to Run Your Business by the Book: A Biblical Blueprint.
• From business to life – Transferring business ideas and concepts to other aspects of life, such as Freakonomics.
• Wealth enhancing ideas – Ways to make money, such as Jim Cramer’s Real Money: Sane Investing in an Insane World.
• Business textbooks and handbooks

Bottom line: Will my business book be profitable?

As in all aspects of business, there’s no guarantee that your book will be a financial success. But keep your ultimate goal in mind. If your true ambition is to introduce your new concepts or present your ideas to the world, earning a profit on your book is not a primary concern. And if profit is your driving motivation, remember that the increase in media attention and additional business generated by your book can greatly enhance your income – even if the book itself doesn’t make a lot of money.

What if I’m not famous and my company is small? Can my book succeed?

There’s always a chance that a book from an unknown author will wind up at the top of the bestseller list; it happens now and then. But rather than focusing on this narrow goal, think about the other things a book can do for you:

• Enhance your brand
• Demonstrate your expertise
• Position you as a thought leader
• Make you a media “go to” person
• Generate leads
• Open doors when you seek to meet with others in your industry
• Help seal the deal with potential clients/customers (you can say that you literally “wrote the book” on this topic)
• Serve as a goodwill tool handed out to actual and potential clients, competitors, etc.

If you define “success” to encompass any of these items, there’s a very good chance your book will be a big success.

What if I don’t have a huge concept like Freakonomics or The Long Tail?

Relatively few books are based on brand-new paradigm shattering ideas, yet they are still valuable contributions to our knowledge base.

Giving readers an inside look at your business or industry can be valuable, as can introducing a business concept to laypeople, explaining how to get ahead in business, discussing leadership, and so on. Some of these ideas may not land your book on the New York Times bestseller list, but they can help you accomplish your business-building goals.

How do I know the ghostwriter won’t steal my idea?

Professional business book ghostwriters are not in the business of stealing ideas. Doing so might offer short-term gain, but it’s guaranteed to cause a lot of long-term pain. But to be on the safe side, you can ask your ghostwriter to sign a non-disclosure agreement protecting your proprietary and confidential information.

Should my business book ghostwriter have a business degree, or experience running a business?

That’s not necessary, for the experienced ghostwriter specializes in learning on the fly and “translating” ideas into books people enjoy reading. You certainly want to make sure that your ghostwriter understands business, but there’s no need to find one with an MBA or C-suite experience.

How do I know if I need a ghostwriter?

If you’d like to turn your knowledge and experience into a book but don’t have a specific “new idea” or program…you need a ghostwriter.

If you simply don’t have the time to write a book…you need a ghostwriter.

If you’re an expert in your topic but have difficulty explaining it in laymen’s terms…you need a ghostwriter.

If you need to make sure your book is correct and finished in a timely manner…you need a ghostwriter.