In a nutshell: An enthusiastic presentation of a new idea or item that’s designed to intrigue everyone – even those who enjoy good health.
Introducing a New Idea is ideal for a health book presenting an item/program that benefits just about everyone – and may be especially helpful to those with certain problems. This structure worked well for my book Green Tea: The Natural Secret for a Healthier Life. The first two chapters introduce green tea, the item, and give some background on the tea leaf and tea plant. The next three chapters examine the health benefits of green tea. Chapter 6 looks at a related item (black tea), and the final four chapters are devoted to the variations and uses of green tea.
When reading a book with the Introducing a New Idea structure, the reader should feel like she’s having a pleasant chat with a friend who’s telling her about a wonderful new discovery. As you’ll see, it’s quite different from the Problem, Breakthrough, Plan structure, which is designed for people suffering from a certain ailment. It also differs from Cohesive Concept, Point by Point because its structure is looser and the order of certain chapters can be shifted, while the former is based on a list of items to be mastered in a specific order.
See “7 Ways to Structure Your Health Book” to learn 6 more ways to format a health book.