What Clients Have Said
“Barry proved to have a tremendous ability to convert my words, thoughts, and stories into a well-structured, thoughtful, and insightful book.”
“Here’s my most important piece of advice: be sure to hire a great writer. No, wait—it’s a lot easier than that. Simply hire the best in the biz, Nadine Taylor! Thanks, Nadine, for encouraging me, for keeping me on track, and especially for your friendship. You have made this journey fun.”
FAQs About Business Books
What if I don’t have a huge concept like Freakonomics?
Few books are based on paradigm-shattering ideas, yet many provide valuable information. Viable concepts include an inside look at an industry or company, a new business-related concept, or a plan for getting ahead in business. A book based on any of these can help you accomplish your business-building goals.
What are some ways to begin a business book?
There are many ways to begin a business book, including:
- A story, either about the book’s topic or illustrating it – as in The Tipping Point, Team of Teams, and The Power of Habit.
- A story about why or how the author(s) wrote the book – as in Think Like a Freak, Get What’s Yours, and Elon Musk.
- A demonstration of the phenomenon or situation the book examines – as in Thinking, Fast and Slow.
- An explanation of something the readers need to know – as in Money: Master the Game.
- A dictionary definition – as in Outliers.
These are not the only approaches to opening a book, but they are tried-and-true.
Do business ghostwriters need business degrees or experience in running a business?
Professional ghostwriters specialize in learning on the fly and translating ideas into readable, thought-provoking, interesting books. You’ll certainly want a ghostwriter who understands business, but there’s no need to find one with an MBA or C-suite experience.
Bottom line: will my book be profitable?
There’s no guarantee of financial success in the book business. If your true ambition is to introduce a new concept or present your ideas to the world, earning a profit should not be a primary concern. But if profit is your driving motivation, remember that the media attention and business generated by your book can greatly enhance your revenue, even if the book itself doesn’t make a lot of money.
Is it OK to self-publish a business book?
Yes. The days when self-published books were frowned upon and had almost no chance of generating sales are long past.
For many business book authors, self-publication makes more sense than having your book released by Simon & Schuster or one of the other standard publishers. You don’t have to “audition” for literary agents and publishers, hoping to be chosen. You maintain more control over your book, overseeing the cover and interior design, deciding how long the book will remain in print, whether it will be updated, and other important matters. You can write exactly what you want to.
Depending on how you structure your sales, you can earn significantly more per copy sold if you self-publish, although you have to bear all the publication costs up front.
If you already have a good to great media platform, standard publication may be the perfect approach for you. If not, self-publication may be the best way to go. It’s a widely-accepted approach that gives you the most flexibility.